By now we’ve all heard about the hot water Apple is in regarding inhumane manufacturingconditions in China. Last week, we finally saw Apple’s response team kick off a new phase of its crisis response public relations efforts.
First there was the announcement that the company is building the largest user-owned solar array in the U.S. Then we got a look inside the notorious Foxconn factory on Nightline with Diane Sawyer. The ABC News report answered some questions and raised even more. Apple still has a long way to go if it is to restore its tarnished image.
The question remains, will Apple use the recent attention to steer a new strategic direction or will it revert to business as usual after the dust settles?