Can Apple Find a Solution Worthy of Jobs’ Legacy?

Can Apple Find a Solution Worthy of Jobs' Legacy?

By now we’ve all heard about the hot water Apple is in regarding inhumane manufacturingconditions in China. Last week, we finally saw Apple’s response team kick off a new phase of its crisis response public relations efforts.

First there was the announcement that the company is building the largest user-owned solar array in the U.S. Then we got a look inside the notorious Foxconn factory on Nightline with Diane Sawyer. The ABC News report answered some questions and raised even more. Apple still has a long way to go if it is to restore its tarnished image.

The question remains, will Apple use the recent attention to steer a new strategic direction or will it revert to business as usual after the dust settles?

Continue reading…